Have you ever thought how do small businesses afford the packages of big companies in the AI marketing tool market? We understand how you feel. However, it never means that you’ve got to live without. There are many brilliant AI marketing tools available that are affordable, and we are going to reveal four of them today.

But How to Choose the Best Tool?

Before we can offer our suggestions, let’s first discuss the process of selecting a tool. We often see people feeling overwhelmed by the sheer number of options available. This is a good thing. We’ll be recommending four tools that are at the top in their fields, so you don’t have to worry about reliability. Choose a platform that complements your business and makes things easier.

You can also reap pros of the free trial to allow you and your team to try everything for a certain period. You can then get feedback on which platform is most suitable for your goals. Listening to other businesses’ recommendations can give you an idea of what is available. However, this information may not be as valuable as your own needs.

You won’t regret a choice if you find the right tool for you.

What is AI Marketing?

Marketing plays an important role with artificial intelligence. It’s a tool that uses AI to make business decisions based upon data collected by companies. Data could include anything, from customers’ favorite places to hang out to birthdays.

These data are derived from surveys and polls on social media. AI and marketing teams use this data to analyze consumer habits and place and plan campaigns.

AI has suspended large areas of the consumer market where everything can now be predicted. It involves data collection and analysis, media buy-in and personalization, as well as content creation. It is safe to assume that AI is a major component of most marketing tasks.

AI is a marketing

Why is AI a good approach for marketing?

The way that people use social media has been completely transformed by AI. Social media used to be a luxury, not a leisure activity before AI was introduced into every device. Talk about TV sets from the early days.

Advertisements could reach those who owned TV sets. Advertisements became commonplace in every household as TV was a common appliance. Many ads were strategically placed in strategic places, such as noon, when marketers knew that this was the best time to advertise for homemakers.

Today, everyone has a smartphone. This allows them to access social media and shopping websites. The study of AI-powered marketers is fueled by your everyday social media behavior. This allows marketers to reach a wider audience without spending a lot of money on marketing campaigns.

Benefits of AI in Digital Marketing

Artificial Intelligence can do the following:

  1. Customer insights can help you gain a better understanding of your customers. It predicts what customers want and when it is best to offer products.
  2. Help to determine the target audience of your brand and develop marketing gimmicks that are based on your customers’ needs
  3. Find customers that are most prone to getting converted.
  4. Give detailed insight to each visitor who visits your site.
  5. Find out the reasons behind the success of your marketing campaign.

You can also check out other uses of AI in marketing.

Are you ready to reap these benefits? These are the top AI marketing tools to optimize your marketing campaigns and increase return on investment.

Best AI Tools for Successful Marketing Funnels

1) Adobe Target: Best for Creating Personalized Customer Experience

Artificial intelligence is a key component in helping companies to understand their customers and create a personalized user experience. Companies can reach more customers by collecting information about their purchases and social media. AI technology also helps companies to understand customer needs and create a personalized approach.

In case a customer is glad with the service, he will likely share his comments online. Artificial intelligence technology can be used as a powerful marketing tool to build a strong online presence and boost sales and revenue.

Adobe Target, which is a personalization suite within Adobe that allows users to optimize and automate testing of their websites, is one of the most powerful tools available to accomplish this. This AI-driven tool offers four key features, including automated personalization and multivariate testing, mobile optimization, and recommendations. Automated personalization allows users to automate the targeting process and create personalized content based upon real-time data.

2) Mentionlytics: Best for Social Media and Brand Monitoring

Online reputation management is all about responding quickly to negative comments, reviews, or other issues. This can be difficult. It’s impossible to always find out what customers are writing about your brand on the very exact time. Unless you use artificial intelligence tools to do this, it will be too challenging for you to deal with the online negativity on time and avoid reputation downfall.

Mentionlytics’ Social Intelligence Advisor SIA is a tool that allows monitoring and managing your online reputation 24 hours a day. How does it work? The easy-to-use solution uses artificial intelligence to analyze every mention and determine whether it is positive, neutral, or negative. This allows you to easily monitor comments and filter out negative reviews. SIA also provides personalized and actionable advice after analyzing these findings to help you improve your social media presence.

The Essential monthly subscription plan is the most popular and affordable, perfect for small and medium-sized businesses. It costs $99 per month. The Mentionlytics Startup subscription plan costs $39 per month.

Companies can quickly identify a potential problem before it becomes serious and react immediately to maintain a high-quality brand image.

3) Knime: Best for Machine Learning

Marketers are constantly being bombarded with huge amounts of consumer data. This information is helpful in creating relevant content, but it also means that marketers have to spend more time understanding the information.

Machine learning is here to help. Machine learning is a subset of artificial intelligence that allows computers to interpret and analyze data without having to be programmed. The algorithm learns more data as it goes, which makes it more accurate and ultimately performs better.

Marketers can use machine learning to create ad campaigns that reach their target audience faster, increase engagement, and discover new trends.

Knime, an open-source machine-learning tool that uses GUI and doesn’t require programming knowledge, is one of the most highly rated solutions in this category.

4) Quick Search: Best for Opinion Trend Analysis

Brand reviews are a major factor in deciding whether a buyer or customer will purchase based on their brand experience. Brand reviews are essential for building a strong brand. They not only have an impact on purchasing decisions but also make the company more visible to the market.

What is the relationship between artificial intelligence (AI) and customer reviews? AI provides marketers with a complete insight into customers’ opinions about products and brands by tracking a large number of reviews and posts related to the brand, as well as analyzing sentiment and classifying them into topics that are relevant for users.

This is particularly important for small businesses and franchises that rely on local searches to reach potential customers.

TalkWalker Quick Search is one of the most effective tools for achieving that goal. It provides an easy and user-friendly way to dig into the social media spheres of your competitors to create a winning marketing strategy.

5) Optmyzr: Best for Performance and Spend Optimization

Advertising performance optimization plays a major role in AI technology. Machine learning algorithms provide advice and analysis on how campaigns or ads perform across social media platforms.

Social media uses AI technology to automate ads, highlight performance issues, and suggest best practices. Artificial intelligence tools can optimize targeting and ad spends, resulting in better performance, even for complex campaigns. Even if you don’t know much about AI, you can use it to improve advertising performance and save time and money when running campaigns.

Optmyzr is one example of how these tools work. It allows you to manage PPC ads with just one click. This AI-powered tool can manage ads, bids, and budgets for Google, Bing Ads, and Facebook. It also has custom data sources and Google Analytics. The Pro+ plan costs $799 per month, and the Pro monthly plan starts at $499.

6) Intercom: Best for Chatbots

Chatbots are extremely capable of automating many business processes thanks to artificial intelligence (NLP) and natural language processing. Chatbots that are AI-driven can not only answer customer queries but also help to guide customers through the sales funnel.

They can be used to connect with customers, retain them, offer a personalized user experience, reach wider audiences, collect customer feedback, analyze it, and make communication more enjoyable with the brand.

Intercom solutions include custom boots that can be used to scale your business, qualify leads, and speed up customer resolutions.

7) Kompyte: Best for Tracking What Competitors and Their Customers Say About Your Brand

Companies can use AI-driven software for social media analysis to see what their customers and competitors have to say about them. It is also possible to respond to these posts and engage in real-time conversations with customers, making managing your online reputation easier.

Artificial intelligence tools can be used to analyze the performance of competitor campaigns and determine their customer expectations. This data can be used to create more engaging campaigns and increase engagements.

Kompyte allows you to either input competitors you want to track yourself or have the software suggest them to you based on keywords you are tracking.

8) Clarifai: Best for Automated Image Recognition

Google Photos is a remarkable tool for recognizing people with over 99% accuracy. This is exactly why many of the largest brands in the world, such as Amazon, Pinterest, and Facebook, use AI-driven photo recognition to identify people and objects from images and videos.

Facial recognition software is one of the many AI-driven tools that can be used to track customers’ in-store visits and link those images with their social media profiles. When combined with AI-powered touch notifications, the intelligent solutions allow sending real-time welcome messages and discount offers to each visitor. That’s personalized user experience on an entire new level.

Clarifai is an image recognition API that can recognize images with the highest accuracy. It uses machine learning and artificial intelligence to tag, organize and understand video and images.

9) Pi Datametrics: Best for Monitoring Competition

You can also use it to analyze customer data and uncover new trends. AI technology can also be helpful in monitoring competitors. Artificial intelligence can be used to determine when your competitors are planning to launch new products.

You can gain insight into customer conversations by using AI to monitor social media and online communities where companies interact with customers. This allows you to identify the weaknesses in your competitors’ strategies and uncovers the next big idea.

Pi Datametrics is a great example of a tool that allows you to do this. It allows you to measure the impact of your brand and product lines, as well as your performance against your competitors after any campaign.

10) SocialBakers: Best for Ad Optimization

AI-powered systems like those found in social media platforms and other third-party tools can create ads or partially based on your goals. These systems use natural language generation and natural language processing to create ad copy that performs better than those written by humans.

Socialbakers is a single social media marketing platform that provides all the tools to help you manage your social media audience and discover influencers. It also helps you identify customer personas and automates the creation of the best content.

Many digital advertising platforms use Artificial intelligence to manage real-time advertising sales. This means that AI technology is the leader in paid advertising.

The right blueprint for AI MArketing

1) Content Creation – Write for the Right Audience

Marketing is all about creating valuable content that appeals to the right audience. Many content marketers create blogs and articles just to have more content. Quality is more important than quantity. AI can help content marketers concentrate their efforts on content that will deliver results.

MarketMuse is a content marketing platform that uses AI to transform the way brands plan, research, and create relevant content. This tool allows marketers to analyze large amounts of web content and determine what people are writing on a specific topic. You can late on use insights to create content blueprints – an outline that shows content marketers how to cover a topic in depth. This is how you can create high-quality content that meets searcher intent and rises up the search engines.

Let’s suppose you want to rank among the top 10 Google results for “marketing brainstorms.” MarketMuse will make recommendations on how to optimize your content for this topic. This includes tips such as adding related keywords and increasing target word count.

AI analyses data and identifies statistical patterns. It then makes predictions that are unimaginable to humans at a scale and speed. MarketMuse is an AI-driven tool that allows marketers to automate tasks that previously took up a lot of time and brainpower, such as keyword research.

2) Better Personalization (Leads to a Better Customer Experience)

Marketers today are shifting away from “one-to many all-inclusive” marketing campaigns. They can now create personalized, data-driven, one-to-1 campaigns at scale. This may seem contradictory, but it’s possible in the world of AI.

Uberflip is a new player in B2B content management. It combines user intent data and the power of AI to enable marketers to better understand their audiences. It uses machine learning and predictive analytics to discover what prospects are having interest in and creates personalized experiences for each person through content recommendations. People move faster when they have more relevant, personalized content at their disposal. AI makes this “self-nurturing” easier or even possible. It’s a win-win situation to automate the content management process – blogs and videos, ebooks, webinars – and serve it to the right people at a time that suits them. Marketers can concentrate their efforts on quality and strategy while consumers get the customized content experience they desire.

Traditional marketing like radio or print ads means that everyone receives the same message. This doesn’t allow marketers the ability to communicate with customers individually or vice versa. The opposite is true today. Uberflip’s customer experience has become the industry standard. In fact, personalized experiences are more popular with consumers than ever.

This is something worth considering as you create marketing campaigns with your team. It’s not completely obsolete to use one-to-many marketing strategies, such as direct mail and generic flyers. However, personalized strategies that are AI-driven will yield better results.

3) Gain a Deeper Understanding of Your Competition

Effective marketing requires you to know your competitors. AI can help you gain valuable insights into your competition. AI is a better alternative to manually collecting competitor data. This allows you to identify trends and predict future events in your industry and how they will impact your company.

Adthena processes over 200 million keywords every day and generates 10 Terabytes of new data. This is slightly more than we could do on our own. This AI-powered solution allows marketers to identify key opportunities in search marketing strategies. Adthena tracks competitor activity across all search engines using machine learning algorithms and data-driven segments. Marketers can use the software to keep an eye on competitors’ tactics and gain an advantage in their market.

The competition for customer loyalty is fierce, with B2B tech marketing expected to reach $68.5 billion in 2022. Marketers will need to continue using AI technology in the future to streamline their processes and differentiate themselves from competitors.

Boost Your ROI and Sales with AI Technology

Artificial intelligence technology is a powerful tool for marketers. It is a powerful tool that marketers should use to improve their marketing results and increase ROI.

No matter if you’re searching for a bright and successful way to reach your target audiences, create a highly personalized user experience, optimize ad performance and budgets, or predict new trends, there isn’t any better time to begin testing the several ways AI technology can support your business.

However, AI can only help out when your primary structure is perfect. Yes, we’re talking about the website. If you’ve got some sizzling business plan in your mind, do share with our experts, and we’ll deliver a fantastically developed and designed website for you, which will work perfectly with al AI tools.

How amazing would that be? So, begin now by putting forth your ideas after contacting our Experts. Not just web development, but we can even help you out in setting your desired automation in your website.