When you are preparing your company financially for 2022, it’s a good idea to assess your budget for digital marketing strategy. Digital marketing is receiving more and more important every year as the use of the Internet and accessibility to internet-connected devices increase. In order to start the year properly, you’ll have to set up your budget for online marketing in 2022.

In this article, we’ll assist you in figuring out the best way you can allocate the budget and discuss strategies for digital marketing on websites you’ll need to allocate the 2022 budget for digital marketing towards.

Let’s get going!

How do I create my budget for digital marketing?

When you reach 2022, it’s important to establish your budget for digital marketing for the coming year. If you’ve never created an annual budget for digital marketing or didn’t see positive outcomes in the past, it’s possible to start the year on the right foot by adhering to the general guidelines.

The majority of companies spend between 7 and 10 percent of their total revenues on marketing. This is a common guideline that you can use to ensure you’re spending the right amount but not excessively.

From the 7-10% that you’re allotting, around half or more should be devoted to digital marketing. A lot of companies don’t meet this goal, spending less than 1/3 percent of their budgets for marketing on online strategies.

With the increasing popularization of the Internet, it’s essential that you invest enough funds to advertise your company online. There are millions of potential customers searching for your company online, and if you do not put enough funds into your campaign, you’ll lose significant leads and profits.

Each year, the digital aspect of marketing is becoming more vital. As technology continues to advance, it is imperative to invest more resources into digital marketing rather than traditional marketing methods.

The Strong 70-20-10 rule

If you’re creating your budget for digital marketing, the 70-20-10 rule is very helpful in helping you to allocate your funds efficiently. Let’s look at how it is broken down.

Spend 70% of your time as well as money “now.”

According to this guideline, it is recommended that you invest 70 percent of your time as well as your budget for digital marketing in 2022 in the “now.” What you call the “now” consists of the strategies you are confident will work for your company.

If it’s an online marketing plan or an item or service that generates revenues for your business, be sure to allocate your money to help those elements yield even more outcomes for your company.

It is a secure spot to set aside your budget since you recognize that the strategies, items, and services will benefit your company. It is possible to use the funds to boost your performance and achieve great results.

You should spend 20% of your time and spend money on “next.”

20% of your budget should be devoted to things that are nearing completion. These are the strategies that are completely new for your business. For example, you could launch and promote a new service or product or identify new segments to increase its market position.

Making money for the “next” can help your business expand. It helps your business grow through investing in various strategies and products that allow you to connect with new prospects and increase conversions.

Spend 10% of your time and spend money on “new.”

A small percentage of your budget for digital marketing should be devoted to those that are “new.” They are undiscovered aspects in the world of digital marketing, such as new technology or new strategies. To give your company the chance to stay ahead of the pack, it is essential to invest a portion of your budget in innovative concepts.

It could be anything from new technologies to testing innovative concepts. It is important to invest money in experiments to determine whether they are worth the investment in your business.

The 70-20-10 rule doesn’t have to be set in stone. It’s a good place to start. However, you don’t have to adhere to it in a strict manner. If you are able to get 10% of “new”, it could not be enough for firms with larger budgets. You are able to alter the proportion to suit your company’s needs and goals.

locations to invest your online marketing budget for 2022.

As you begin setting your budget for digital marketing for 2022, you should be thinking about what strategies you’ll employ.

Here are five methods of digital marketing you should consider including in your budget for 2022:

1. SEO

The process of optimizing your website for variuos search engines (SEO) is a fantastic way to plan for 2022. It is the process to improve your website’s position in the results of searches. SEO assists you in attracting the right audience that would be interested in either your goods or services.

Optimizing now for optimal performance

Improve SEO now by enhancing your SEO campaign with proven techniques. Examples:

  • Create SEO-friendly content for your site
  • Make sure you include keywords within your titles tags
  • Optimize image file sizes
  • Created high-quality backlinks for your website
  • Make use of the responsive design to make sure that your design is compatible with all devices
You’ll also need to focus on the speed of your website, particularly with Google’s Core Web Vitals update.

This update analyzes the way your website is loaded for users. For instance, Google uses First Input Delay to gauge how long it takes your website to be active for users or the length of time that users have to wait to take any action on your website, such as pressing the button.

As with previous Google algorithm updates and updates, this Core Web Vitals update emphasizes Google’s commitment to providing results that do not just satisfy the searcher’s needs but also satisfy the expectations of users for a quick, easy search experience.

If you’ve never considered how your site is performing against this update, take a look at SERP Racer. This tool for free will display your site’s Core Web Vitals — and also compare them with the competitors.

Input a keyword or phrase that is important to your company and check how your website does against your competition. Then, you can concentrate on improving your Core Web Vitals, so you are able to attract more traffic from search engines.

Optimizing for the next

The voice search market continues to grow momentum in SEO. The devices that allow voice searches, such as Google Home and Amazon Echo, have made their way into increasing numbers of homes every day. Users are making use of these devices to conduct searches and search for crucial details. 

If you’re looking to optimize for the latest technology, begin optimizing for voice search.

This technology is growing in popularity, and it is important to modify your SEO strategy to be compatible with the voice search requirements. This means optimizing for slang phrases, providing prompt and relevant responses, and making your content easily accessible to users via voice.

Optimizing for the new

Google is always looking for up-to-the-minute ways to improve the results of its searches. The core target is to ensure that users will find the information they require. If you’re investing in SEO, it is essential to be up to date with the latest innovative methods of search.

One example of a search is the photo search. This is growing into an increasingly popular method of conducting searches. You can upload pictures or snap a picture to get more information about an object. You can visit Google Lens to see what Google can accomplish.

It’s a new method to search. While it’s not an extremely popular method of searching, however, it’s beginning to gain traction. For instance, someone who wants to purchase a piece of clothing that was featured in a Pinterest post could use the search feature to find the business.

In the business-to-business (B2B) sector, the user could depend on the camera of their smartphone and Google Lens — to locate and replace a worn-out component. Utilizing Google Lens to display 3D or augmented realities results for search results also offers the B2B sector a chance to see and preview the components in detail.

If you’re looking to play using photo search SEO, make sure you optimize the alt text as well as your image descriptions.

2. PPC advertising

Pay-per-click (PPC) marketing is a fantastic way to assist your business get more leads that are qualified. This type of paid advertising permits you to connect with important leads which might be looking for your goods or services. These ads will appear on the top of the results of a search and are above the organic results.

If you choose the correct PPC advertising firm, PPC ads help you generate leads that are keen on your business. In reality, the majority of people who search with intent are clicking on a PPC advertisement. They are extremely beneficial to helping your business get prospects who want to purchase your product or services.

Optimizing now for optimal performance

The most effective way to maximize your results is to conduct keyword research. Keyword research will assist you in determining the most appropriate keywords to include in your PPC campaign. If you think about how keywords cause your site to appear in the results of a search, you’ll want to improve your keyword strategy to ensure that you’re generating the most efficient results.

Optimizing for the next

Google isn’t the only one offering PPC ads. Amazon and Facebook have also begun providing PPC advertising options to your company. In the near future, Apple might play a role in the promotion of PPC ads.

To ensure that you are ready for the next platform, you should optimize for other platforms that are not part of Google. Although Google is by far the most well-known site for PPC ads, Other platforms are growing to become viable options for PPC ads.

Optimizing for the new

While search strategies continue to develop as they do, there are many opportunities to create new ways for consumers to search for items or products. It is possible that some users could scan an item and produce search results based on its UPC code. It is possible to think about changing your PPC advertisements to suit the specific search methods in the near future.

3. Email marketing

Marketing via email is among the fabulously effective strategies you can use to grow your business this year. This method lets you direct contact leads who are eager to hear from your company. You’ll need to allocate funds towards this method since it will yield positive results.

If you sign up subscribers, it happens naturally by posting the sign-up form for email on your site. That means you’ll only draw those who are interested in hearing about your business.

By using emails for marketing, you are able to send out specific messages to draw them into your offerings. Email marketing lets you target your audience and provide them with content specifically tailored to meet the needs of their preferences. This is a tremendous method of nurturing that leads to conversation.

When you decide on your budget for digital marketing for 2022, make sure you allocate funds to increase your marketing via email.

Optimizing now for optimal performance

Marketing via email is a superb method of creating leads and generating more conversions. To improve your email marketing strategy at present, the most effective option is to segment your target audience. Audience segmentation can be a useful source to help your business improve its results.

You’ll need to divide your audience according to the demographics and their interests.

People are grouped as per their interests and the kinds of services or products they’d like to receive from your company. This helps you create an effective campaign since the content is customized to the interests and preferences of your customers.

Optimizing for the next

Because over 50% of the population living in the U.S. use an iPhone, it’s impossible to ignore Apple’s announcement regarding the tracking of emails. The update, dubbed “Mail Privacy Protection”, allows users to download emails in a private way which means businesses will not be able to accurately measure open rates.

If you’re using open rates to determine the effectiveness of your marketing email strategy, then you’ll need to change your strategy.

Instead, concentrate on the factors that affect your company’s bottom line. For instance, what number of online sales have your campaign of emailing abandoned shopping carts resulted in? In this instance, online transactions, as opposed to open transactions — are what truly is important to your business.

Optimizing for the new

After you have a well-established method for generating subscribers, you should think about personalizing.

With abundant businesses fighting for the same attention, personalization becomes the primary factor when selecting a company. People want to feel appreciated by businesses, and personalization is a crucial factor in feeling valued.

The trend with the maximum momentum is the creation of personalized emails, which are tailored to each subscriber.

Consider the way Netflix suggests shows based upon the user’s personal interests and the way they watch. These emails would concentrate specifically on the way consumer shops and would provide them with the most appropriate products to suit their shopping habits.

4. Marketing via E-commerce

Ecommerce was a star-making player in the year 2000 and continues to be a star until 2022. As a channel for digital marketing, Ecommerce is showing no signs of slowing down. This is why it’s an ideal option to consider investing your marketing budget online.

Optimizing now for optimal performance

If you’re looking to get into e-commerce marketing today, take a look at:

Businesses that are new to selling online should consider offering their products via Amazon first. Amazon is a well-established online marketplace. In addition to providing access to your customers, Amazon also provides logistics solutions that allow you to skip returning orders, processing orders, and much more.

Optimizing for the next

Your company can take advantage of e-commerce marketing on your website also. Selling products on your site can require some time and expenditure since you’ll need to create the pages for your products and process payments; however, it’s an investment worth the investment.

For instance, if you have an e-commerce store hosted on your website, you will not have to pay costs for selling on websites such as Amazon.

In addition to the creation of an online retail store, you’ll also need to increase customers to your website using strategies such as SEO and PPC. With an increasing number of traffic sources, your company can earn revenues from its store and even invest part of the earnings in improving your website.

Optimizing for the new

Are you a seasoned business in selling online? If not, consider spending your budget for digital marketing on other strategies in this list to boost your online sales.

For instance:

  • Utilize photo SEO to drive more visitors and buyers to your website.
  • Change your email marketing strategy to create automated routes which convert at a higher rate
  • Make an investment in marketing automation programs that will simplify the process of tracking ROI
  • Create Google Shopping ads to attract people who are at the bottom of the funnel

You may also invest in your website and apply changes that will improve:

  • Page speed
  • Conversion rates
  • User experience
  • Plus

If you fail to invest enough time for these tasks in-house, It’s possible to employ an agency to design websites.

5. Marketing automation

Marketing automation is among the best areas to invest your marketing budget for digital.

This is because marketing automation could help every aspect of your marketing plan online, from search to social media to email. If you’re looking to build automated email experiences or improve the return-on-investment (ROI) tracking of the impact of marketing automation, it can be helpful.

Optimizing for the present

If you are in the moment, you could spend an amount of money on marketing automation. A couple of clever tools:

  • Google Optimize: With Google Optimize, you can begin to streamline, speed up, and increase the conversion rate improvement (CRO). This tool is free and allows you to set up, monitor and analyze the results of A/B tests simply. Plus, you can make use of Google Optimize to create and launch personalizations.
  • MarketingCloudFX: It’s impossible to ignore the digital marketing ROI by 2021 or 2022. This is the reason why marketing automation software is so important. They allow you to measure the ROI of all your marketing channels immediately and monitor user journeys.

Optimizing for the next

Other areas in which your digital marketing budget can improve your marketing automation are:

  • Google Analytics 4: Your company can benefit from the most beneficial of both worlds with regard to Google Analytics. In addition to the use of Universal Analytics, your company might want to test Google Analytics 4, which utilizes your website’s data to give you greater information about your customer’s journey.
  • CRMROI can help your company close more sales with a client relationship management (CRM) solution that connects sales and marketing data. Using a CRMROI platform gives your sales team the tools they require as well as the lead’s marketing information so that they can create better sales pitches.
  • The EmailMarketingFX platform: Email is one of the top examples of automation in marketing. If you’ve never tried marketing automation via email, consider giving it a shot using EmailMarketingFX. It offers small- to mid-sized businesses an affordable alternative to other platforms.

Want to know more about where to spend the marketing budget? Go to this section!

Optimizing for the new

Businesses with a proven marketing automation strategy must look into software for marketing automation that can provide solutions to the internet without cookies. For instance, tools such as Segment and Lusha can help you collect user information from the traffic on your website.

But, it’s vital to remember that your business will reap the greatest benefit from these tools only if you have an impressive number of traffic. If your site doesn’t draw in enough visitors, it will be difficult to collect enough data from users to earn an ROI from the investment in these instruments.

Start budgeting for 2022 today

As you get ready for the 2022 year, It’s essential to organize your budget in order to be aware of where you can put your funds.

Are you unsure about any of the strategies mentioned in this article? Please reach us via email now to talk with an expert!