SEO tools are additional tools to assist with the optimization of search engines, such as search tools, rankings tools for traffic analysis, etc. Using SEO tools can help you discern the strengths and weaknesses of your website, the state of websites of your competition, and help you better know the most recent trends in search engines if you are Struggling with technical SEO issues.
The SEO tools aren’t the only ones that can do everything.
However, the term SEO Audit could mean something different for different people, which includes those who develop your websites, such as digital marketers and SEOs. At AccuWebTech, we found that there was not a single auditing product available that could give us the full overview we needed, and so we created an approach we call a Visibility Audit. Consider it an extremely charged SEO audit that evaluates the visibility of a business’s digital presence on the web with the site at the center.
As we developed our Visibility Audit, we used many SEO tools available online to discover the perfect mix of data points required to conduct our analysis. A few of the tools we’d already been using for years; however, others we came across when we were looking for better methods to accomplish the task.
It can be hard to decide which one to use with this vast selection of SEO tools that are free and paid. If you feel that rather than spending time and investing in tools, ready-made solutions will be the best, feel free to contact us and reap the benefits of our full website SEO audits at meager costs.
Best technical SEO tools to trust in 2021
These tools are available to anyone, and all of them are online-based, most with freemium pricing plans. Each of them can aid in understanding a portion of the functioning of your site; however, to truly understand what’s happening, you must find the perfect combination that meets your requirements.
Screaming Frog
Screaming Frog is an online crawler tool that will crawl your website’s pages through the primary domain of the site you have created and will retrieve all the pages and important elements of your site and present live analysis results.
What Can Screaming Frog Do to Boost Your SEO?
Get All The Links on The Website And Export Them
It is a great tool to get all the links that are on the site, including HTML, CSS, JavaScript images, etc. Export links will allow you to access all links exported from the content on the website to clean out the links that you don’t wish to export.
List All Information of Links
The advantage that comes from Screaming Frog lies in the fact that it does not just collect all links that are on the website but can get all the details of the link, which includes the number of links within the link, its status code, as well as whether or not the link is being blocked by bots.
We also have access to the entire information, such as title, length of title Keywords, description, and release times, among others. The data analyzed is so thorough that you’re able to imagine it, and there’s nothing you won’t be able to discover.
Make sure you find Dead links from the site.
In the above paragraph, it is possible to view the status code of every link. With the status code, we can quickly identify no longer active links on the site.
We believe that several people struggling with technical SEO issues of spiders catching dead hyperlinks but cannot figure out the location where dead links are.
Additionally, it can reveal all dead links on the web page; this tool is extremely effective in that users can simply click the dead link and discover the pages that contain dead links in the tab ‘link.
Generate XML Map
This tool allows you to quickly make XML sitemaps and images XML sitemaps. You can use the URL for more advanced configurations, including the last modification, priority, and frequency of changes.
It doesn’t just crawl extensively but also allows you to alter the crawl depth, and you can also set different levels of weights for pages. You can then create a sitemap.xml file.
It helps to check robots.
With the indexability bar on the scream frog tool, you can see clearly if the link has been blocked by bots or whether it’s a nofollow.
This helps save hours and hours and avoid repeating tests in complex codes.
GTmetrix
The speed at which the site loads plays a crucial aspect in the experience while browsing.
GTmetrix is a no-cost web-based analysis program that will analyze the URL that you typed in. After completing the tests, your speed results will be posted on the test page.
You could keep this “transcript” in pdf format to be used for future improvements to your website and then use it to optimize your website.
How Does GTmetrix Work?
GTmetrix’s test indicators include Pagespeed from Google and Yslow from Yahoo. Both are accurate analysis tools, which means that they can accurately be a reflection of the speed of loading the site.
Page Speed
The tool is called the Google Page Speed tool, which evaluates the speed scores of various web pages.
It also includes speeding ratings of more than 30 different data types, including compressed Html as well as compressed CSS as well as compressed JS and optimized images, and more.
We can optimize certain components that are slow to improve the speed of opening websites.
YSlow
Similar to Page Speed, YSlow also offers speed scores for various items like decreasing HTTP requests as well as cutting down on DNS lookups and avoidance of URL redirection, minimizing JavaScript and CSS, and more.
Alongside the score, various tabs will be shown below, which display the details of the test, including Page Speed and Yslow, as well as the time required to load each element on the web page to fully load.
The data in history could be saved after that you have tried several times to allow you to draw comparisons using the line chart.
The results from GTmetrix are extremely precise. We can tailor the elements with lower ratings which could reduce the loading speed of the website to a certain degree which can improve users’ experience.
SEMrush
Semrush is the complete SEO tool available today. You can use SEMrush for multiple purposes, including keyword ranking tracking and research on keywords and long-tail keyword research mining of chain links, PPC advertising research, traffic research, etc.
Why is SEMrush Helpful for You?
It provides you with Powerful Analysis Reports.
In the course of communicating with customers, we’ll undoubtedly give customers analysis reports and industry reports.
The professionalism level of the analysis reports directly determines the degree to which customers recognize your level of professionalism by clients and ultimately leads to the conclusion of the order.
Having its own PDF reports, SEMrush is definitely an expert in the field of report writing. The quality of its sophistication and professionalism is greater than other tools.
So, how do we create a comprehensive report of the domain name that is known? Choose the SEO toolbox from the option bar, and then choose the overview of domains.
When you click the search button, you’ll see the next interface. The data shown on the interface is an analysis report for this website which includes natural traffic and traffic paid for advertising, directional links, keywords, competitors, as well as other information.
Click on the date in the upper right corner of the screen to open the history of your query. The PDF button is just below the date. Hit this link to download the report.
Keyword Research
There are two ways to conduct research on keywords. The first is to create more long-tail terms by utilizing keywords we have already identified. The tool we will make use of will be Keyword Magic Tool, an extremely well-known tool developed by Semrush. The other is to look up keywords by analyzing the competitors.
Keyword Magic Tool: locate this tool via SEO Dashboard > Keyword Research -> Keyword Magic Tool. Input the keywords that are most relevant to your company in the center input field.
Semrush provides you with more detailed search engine research based on the most recent indicators. Additionally, you can use advanced filters to eliminate the information you require. For instance, you could define include keywords, exclude keywords as well as search volume ranges and difficulty range, among others.
Competitive Research: This can be found via SEO Dashboard > Competitive Research > Organic Research. Enter the domain name of your competitor, and you’ll find a list of competitor’s keywords. It will also show the rank of each one, the percentage of traffic it receives to each keyword, and so on.
External Link Analysis
It’s easy to locate external hyperlinks. To locate this tool, visit SEO Dashboard and click Link Building > Backlink Analytics. You can enter the domain of the site you wish to research.
Please note that you can directly enter the root domain name here, do not add HTTP:// or www, such as https://www.google.com; you can directly enter google.com.
When you enter the domain name, you’ll be taken to an analysis of backlinks that will reveal the origin that the backlink originates from, its state in terms of Dofollow and Nofollow and all the external link links and an overall count of origin domains and the weight of the site and more.
WebPagetest
WebPagetest is an online, free site for performance testing that works with IE as well as Chrome. It makes use of authentic internet browsers (IE as well as Chrome) and authentic connections to run speed tests on websites for free across the world.
How to Use WebPagetest?
- Enter Required Information
After you have entered the site’s URL, test site, and browser, click Start test at the top to test the site’s load speed.
The image illustrates that there are two sites that are waiting to be checked on the list. The website can be closed and then reopened after a certain period of time to determine if the testing is completed.
- Check The Test Result
It is possible to view the test results.
You get all vital information that includes click Details, Performance Review, etc. you can get more information on how to better understand the loading of your site resources.
This way, the root cause of that slow speed of loading (such as issues with domain name resolution CSS, JSS problems with loading files such as CSS, js file loading issues, etc.) are identified in order to aid subsequent optimization.
Ahrefs
Ahrefs is a must-have tool to use for Google SEO. It comes with a robust external chain database that is an indispensable tool when creating external links to websites.
How Can Ahrefs Help Your SEO?
On-site Diagnostic Tools – Site Audit
If you are struggling with technical SEO issues, verify that your website is in compliance with the standards of search engine optimization, and monitor continuously whether the SEO of your website is good and prevent ranking decreases due to updates to products or changes to websites.
Keyword Research Tool – Keywords Explorer
Ahrefs can access keyword data on a variety of platforms like Google, Youtube, Amazon, Yahoo, Bing, Baidu, and Yandex, examine the complexity of SEO for keywords, and suggest relevant keywords.
The complete data include the history of the keyword ads that were placed on which websites on which page, the exact location of the page utilized, and what type of advertisement was used.
Popular Content Research Tool – Content Explorer
When creating web content, we must think about the topic of marketing when we write blog posts.
If we aren’t sure what to write about, the Content research tool can be a useful weapon to identify the subjects that have the most SEO traffic and also the topics that have the highest SEO traffic. In addition, it is able to publish the most popular subjects on social networks and utilize these for SNS marketing and advertising.
External Link Analysis Tool – Site Explorer
This function can be used to analyze SEO external links as well as analyze competitors. It’s used to study links to competitors’ external sites and traffic to competitor websites, and ranking of keywords for competitors.
We need to be aware of several concepts to be able to use this function:
- Ahrefs Rank
This is the global ranking of your site by Ahrefs in relation to the volume of traffic to your website. A little bit, it’s like Alexa rank or SEMrush Rank of Semrush. Ahrefs can’t measure the actual traffic that comes to your site, which is why it’s merely an indication, and can’t be the sole explanation for the issues with your website.
- UR Rating & DR Rating
It’s a bit like Moz’s DA & PA. Usually, we use this indicator when purchasing external hyperlinks.
These two indicators are to be used for informational purposes. The actual page’s experience and traffic are more important than these two indicators.
- Traffic Value
The traffic value metric is the value of traffic for Ahrefs. It is calculated based on search volume as well as the positions of the keywords that rank in order to determine the volume of traffic on the website.
Keyword Ranking Tracking Tool – Rank Tracker
Track the performance of the rankings of keywords on mobile or desktop. Get daily, weekly and monthly reports.
This is a way to track the Google rankings of keywords that convert well on your site. This will help you obtain high rankings, as well as prevent rankings from falling.
Sitebulb
Sitebulb Enterprise is a very user-friendly and powerful software for crawling websites. It’s more than a website crawler. By using this software, you’ll be able to analyze information from an SEO standpoint and provide relevant reports to your customers.
What makes Sitebulb so impressive?
Priority Hints
If you are Struggling with technical SEO issues, using Priority Hints, You can identify issues earlier. It comes with more than 300 site optimization tests that have been pre-processed.
Verification Scores
A verification score gives immediate value. It gives executive summaries to managers and customers that help to put audit results in context.
Flexible PDF Reports
To simplify the presentation of your audit easier and more clearly, it is possible to create an excellent report in PDF using this tool. The way that PDF reports appear can be altered to suit different needs, such as prospects for sales, client reports, and levels C.
Audit Comparison
This allows you to monitor patterns and trends over time. You can also compare your audits for one project and observe how your site’s performance has changed over the times that you conducted your audit.
In the most basic sense, it is possible to examine your most recent audit against the previous audit, so you can determine how the changes you’ve implemented based on the prior audit impact your site.
Data Visualization
The utilization of numbers is an effective method to display the information about the website’s performance; however, sometimes it could create a headache, and Sitebulb is aware of this.
Utilizing Data Visualisation, you can get a quick overview of the site’s performance without having to look at each individual piece of information. By using this feature, it’s entirely possible to see if it’s a great performance or not and then decide which to put your focus on.
Visualizations using charts and graphs are easy to communicate complex concepts. They also aid in identifying patterns quickly.
URL Explorer
Utilizing URL Explorer, you can look up the list of all URLs accessible through your site and make customized reports. You can explore the information by selecting the filter to select the data you wish to study and then create custom reports from it.
Scan Unlimited Domains And Large Websites
Sitebulb is a great tool for auditing. Sitebulb you can offer complete audits to your business and all of your clients, regardless of the size or amount.
You can create as many websites within Sitebulb as you create your own projects and then create audits for each. There isn’t any need to anyway fret about not being able to look through the sites. Sitebulb has you covered!
Using The Right SEO Tool to Make A Better SEO Audit
If you’re looking to elevate SEO strategy and optimization to a more advanced quality, then the best SEO tool will be your right-hand man. They can help you increase the efficiency of your work, cut down on the time-consuming research process, speed up SEO optimization and make it easy to observe the outcomes!
Each tool has its particular functions and values; therefore, choose the ones that are most suitable for your needs. Do you wish to use all of them simultaneously? That’s even more beneficial!
But it will cost a lot!
There’s a solution. Rather than investing in mass tools, you should get the work done at a much lower cost, and yes, with a much higher level of perfection. What to do? Simply contact AccuWebTech’s expert SEO team, who is ready for doing extreme-level SEO audits using a huge stack of tools.
Remember, till it’s sensible, investing in SEO should never hurt, especially when there’s such a sweet deal! So, the best day is today!
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