Without customer fulfillment packaging, shipping, or customer fulfillment to think over, the dropshipping company could appear to be easier to manage.

Yes, they are major issues to take off your mind. However, running a dropshipping company isn’t easy.

One of the vital factors to be aware of when running or launching a dropshipping company is marketing through digital channels. If you don’t have it, you’ll achieve the exposure your business needs to drive sales and expand.

However, before you start creating a plan, here are some crucial digital marketing facts you must know about.

From statistics on advertising to digital marketing platforms, you must know ten digital marketing facts and statistics for 2022.

Let’s get started.

Here’s the helping hand

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1. Mobile Organic Search Engine Visits

If the following information on mobile marketing and digital is making you think about investing in it, ensure that you dedicate a portion of your budget to making it more efficient for organic searches.

It’s because the percentage of mobile users of the organic visit to search engines has been on the great rise in recent years. In the first quarter of 2020, smartphones were responsible for 56 % of the total number of organic search visitors in the US (Statista 2020). Comparatively, five years earlier, in the first quarter of 2020, the figure stood at 45 percent.

This is consistent with an increasing amount of US mobile phone users who search on their phones. In 2016 it was 17.8 million mobile phone users who conducted organic search queries. By the year 2020, that number had risen to 21 million.

If you’re unsure what search engine you should focus upon; Google is the way to start. In December of 2020, 94.48 percent of all mobile search queries within the US were conducted using Google.

2. Global Digital Marketing Spend in 2022

Are you still hesitant to believe in the potential of marketing online? This latest statistic on digital marketing could change your opinion.

The worldwide digital ad spending is projected to be $389.29 billion in 2022 (Statista 2020). This represents a 17 percent increase over 2020, which the growth rate slowed due to the economic challenges caused by the coronavirus epidemic.

With $332.84 billion, the 2020 worldwide digital marketing budget was only 2.4 percent over the course of a year. However, the growth rate is expected to increase, with a steady increase over the coming years.

The forecast for 2022 is that it will be another year of a substantial increase in digital advertising as it is expected to increase by 13.3 percentage points and reach $441.12 billion. In 2024, advertising on the internet worldwide is forecast to surpass half a trillion, or $524.17 billion. For a better understanding, it’s an astonishing 85.7 percent growth from the previous year.

3. Which Digital Platforms Are Marketers Upping Their Spend on This Year?

As a general area, there’s an array of tools in digital marketing which businesses might be utilized in different ways. Where are they putting the majority of their funds?

The latest digital marketing statistics for 2022 reveal that mobile and online video are expected to be among the top viewed online marketing channels in the coming year. More than 90% of marketers are planning to invest in these platforms, and the majority of them will be increasing their spending (Marketing Charts 2022).

This is especially true for online videos. Seven out of 10 marketers believe they’ll have a larger budget for it, but only 3 percent believe they will spend less.

In fact, over 50% (54 percent) anticipate marketing spending on YouTube, the most popular video-sharing platform, to grow.

Incredibly, the majority of marketing professionals are looking to spend more on mobile phones in 2022. With users spending around four out of five minutes using their mobile devices, this is an investment worth it.

4. How Many Unique Mobile Users Are present in the World?

The first number in the list of marketing digital stats will help you comprehend the importance of mobile marketing.

The most recent data on advertising shows that, as of January 20, 2022, it was estimated that there would be 5.22 billion unique mobile phone users around the World (DataReportal 2022). This represents 66.6 percent of the worldwide population.

Also, it marks the 1.8 percent increase in year-over-year growth starting in January 2020. Our planet saw the number of users on mobile phones. If these statistics on digital marketing remain on the rise, we’ll see greater numbers of mobile phones in the next decade.

The largest and most well-known kind of mobile device, which accounts for 96.6 percent of internet users using smartphones. But, contrary to that, only nine percent of people use mobile phones, which aren’t smartphones, and 34.3 percent are tablet users.

If you’re operating an online store or are considering setting up one, you’ll consider making mobile ads an integral part of the digital marketing strategy.

5. US Digital Marketing Statistics: Mobile Ad Spend

With the ultra-rapid increasing number of smartphone users, it comes as not a surprise that mobile ad spending in the US is also increasing.

Recent statistics on digital marketing suggest that the number of mobile ads spent within the US will reach $156.38 billion in 2023 (eMarketer 2020). It is actually an upwards revision from the $155.26 billion that was originally estimated prior to the outbreak of the coronavirus.

Due to the pandemic, Digital marketing statistics actually indicate a slowdown. However, the increase in smartphone usage of users is expected to propel those growth numbers to a new high in the coming years.

Experts claim that COVID-19 is triggering the mobile behavior of its users. Many are now engaging with gaming, video streaming, and shopping via their mobile devices. This has spurred innovation in advertising as they adjust to the new trends.

6. Revenue From Facebook Ads Revenue Continues To Grow

It’s virtually impossible to discuss online marketing stats without talking about Facebook. With an audience in the range of 2.14 billion Facebook is the primary marketing platform used by a number of e-commerce businesses.

The company’s popularity is growing, which means that the company is able to see remarkable growth numbers from its ad revenues. Recent Facebook data on advertising shows that revenue generated by advertisers has increased to 21% for the quarter ending March 31, 2020. It was $21.2 billion (Yahoo 2020). The figure is 21.8 percent more than the third-quarter figures.

Ads revenue has long comprised the bulk of the total revenue generated by Facebook. In the same period, Facebook earned $21.5 billion in revenue. This means that 98.84 percent of the revenue generated by Facebook is derived from advertisements that are posted on the platform.

7. Digital Marketing Spend on TikTok in 2022

There are 3.78 million social media accounts across the globe. The need for a Social media-based marketing strategy is an absolute must for all companies. If there’s a single platform and only one platform you need to be paying attention to, then let it be the most rapidly growing platform in recent times – TikTok.

In the year 2020, TikTok saw its user base increase by 75% within nine months. It is, of course, earning more than any other application.

If that’s not enough, it’s going to increase by 2022. 43 percent of advertisers plan to boost their spending using TikTok in the coming year (WARC 2022). Five percentage points more than Facebook that is commonly referred to as”the “King of Social Media.”

8. Which Digital Ad Formats Will Experience Growth?

Despite companies reducing their marketing budgets online in 2020 due to the coronavirus epidemic. Video is predicted to be the largest success story of all marketing initiatives that are digital.

It is not just considered a top priority for marketers, as shown in the last few digital marketing stats.  It’s also the sole advertising format that the media and entertainment companies have increased their investments in.

Particularly, businesses within the media industry invested 9.3 percentage more of their marketing dollars on video advertisements, whereas the entertainment industry invested 13.1 percent more (eMarketer 2020).

The rise in spending on these two ad formats decreased the amount of digital advertising spending by both sectors. In 2020, the entertainment and entertainment industries decreased their total online advertising spend by 9.3 percentage and 6.9 percent, respectively.

9. Online Experiences Begin With a Search Engine

Not the least in this collection of statistics on digital marketing is one about people’s reliance on search engines.

The most recent statistics on online marketing reveal that almost seven in ten (68 percent) of all online experiences begin by using an online search engine (BrightEdge 2019). This is true for paid/organic searching. With the organic gaining an even larger share of the cake (53 percent organic, compared to 15 percent for paid).

This is higher than all other kinds of searches, such as organic social media searches that make up just five percent. In addition, the proportion of organic searches for social media has been at the same level since 2014.

Planning to increase your marketing budget for search? Do you know that Google is the top search engine globally, holding greater than 90% of the market share? If there’s a single search engine you should be focusing on, Google is it, then Google is it.

10. What Percentage of Marketing Is Digital?

The statistics on digital marketing we’ve provided the best indicator of how well online marketing is a hit for companies. However, how widespread are they in the overall picture? There is old-fashioned (offline) advertising to interact with.

According to the most recent data on digital marketing, spending on marketing online will comprise 46 % of all advertising budgets in 2022 (WebStrategies Inc 2020). The precise proportion for each business will naturally differ based on the industry and expansion strategies, target market, and so on.

For example, traditional companies, particularly those that target older generations. They are more likely to not be on the internet and are likely to have invested more balanced in offline and online marketing.

Online e-commerce companies such as dropshipping/Print-on-demand stores are likely to have a greater financial dependence on marketing via digital.

Yet, the data from digital marketing show the fact that online marketing is growing as popular and effective as traditional advertising. Indeed, online ad expenditure is projected to exceed the amount of TV ad spending by 2022.

Conclusion

These ten crucial data on digital marketing should provide you with a clearer idea of where you can begin.

But more research might be required on your part, from YouTube to social media and even influencer-based marketing. There’s plenty to learn about and a host of specific statistics about advertising that can aid you in determining the best strategy for your marketing spending and strategies.

What’s your top social media platform? Tell us in the comments section below!